Pay Per Click Technique
Account Structure, PPC Keyword Generation, PPC Ad text generation, and other useful PPC tips.

 

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Pay Per Click Account Structure

 
   

This is one of the most critical things when creating a new campaign. First off, create a Google account and get it up and running for at least a week before even considering going onto other search engines. Google allows you the ability to really structure accounts properly and easily. If you are not familiar with adwords editor, now is a good time to download that application.

 
   
  • One Google account per Domain name
  • Campaigns should be created according to the category of product you are selling.
  • Adgroups should be the actual product you sell and contain only keywords relevant to that product.
  • Adtext Needs to relate to the keyword adgroup you created. I.e. If selling Poodles, your adtext should read: “Poodles for Sale ” not “Dogs for Sale ” Click here to view the account structure Flow Chart